Netflix will officially end password sharing in 2023 as the streaming platform begins planning to charge users for sharing their login information.
squeeze out Netflix Password sharing will end in 2023. Netflix has had a turbulent year as a streaming platform. Shortly after the end of the first tax quarter of 2022, Netflix reported a significant loss in subscribers. Since then, Netflix has teased a number of different ideas on how to gain subscribers, among them a lower-tier ad-supported subscription tier, which Netflix launched last November. Another idea mooted involved measures to limit sharing of passwords between users, which may be in the process of taking off now.
The dreaded password sharing is finally coming to an end, as Netflix reports that it will end password sharing in 2023. According to Wall Street JournalNetflix plans to implement systems that make users pay to share their Netflix passwords with devices outside their home. Netflix has already begun testing this system in the Latin American version of Netflix, where users outside the home of the primary account holder upon signing in are required to enter a verification code on screen, which expires after 15 minutes. If users do not wish to go through this process when logging in, the primary account holder can choose to add up to two users. The exact mechanism by which they will do this for US Netflix has yet to be announced.
Will this help Netflix gain subscribers?
Netflix’s motivation for this change is still clear, and the streaming platform is eager to try to get more subscribers. As with the ad-supported subscription tier, cracking down on password sharing is an attempt by Netflix to win new subscribers, rather than relying on people they already have who invite friends and family to share their subscription with them. They hope that by restricting those outside the home who can continuously access Netflix accounts, those who have not previously subscribed will be pushed to sign up for the platform.
If the password sharing ban happens to be anything like other Netflix changes, the streaming platform may not see the massive subscriber gains it hopes to see, as the Netflix-supported subscription tier has been reported to be the least popular on the platform. In addition, users have complained about many major offers such as Development stopped And the house of cards It’s not included in the new payment tier, which of course upsets viewers looking for a cheap alternative to the full Netflix experience. According to early reports from password sharing tests in Latin America, consumers have already complained about how the password sharing version of Netflix works. If Netflix continues to implement strategies that don’t satisfy customers, the platform could risk isolating more of its subscriber base.
Alternatively, the end of password sharing may increase the number of people signing up for the ad-supported platform. Those who can no longer benefit from a parent or other person’s Netflix subscription may be more likely to create their own at $6.99/month. For that matter, some may find it smart of Netflix to roll out the ad-supported plan first. Customers grieving the loss of their free Netflix trial now have a less expensive option for their daily fix WednesdayAnd the sex educationor the hypnotist, But time will tell whether or not they take advantage of that as Netflix introduces password-free self-service in 2023.
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