A life insurance company is facing backlash over a “shocking” ad featuring serial killer Harold Shipman

Life insurance company faces backlash over ‘awful’ ad featuring prolific serial killer Harold Shipman with tagline ‘Because you never know who your doctor might be’

  • DeadHappy posted an ad on Facebook with a photo of Harold Shipman
  • Critics expressed shock after ad appeared online, saying it was ‘disgusting’

A life insurance company is facing backlash over a “shocking” ad featuring serial killer Harold Shipman.

DeadHappy posted an ad on Facebook with a picture of Shipman along with text that read: “Life Insurance: Because you never know who your doctor might be.”

Hundreds of victims are said to have died at the hands of GP Shipman in Hyde, Greater Manchester in the 1990s.

In 1999, Shipman, then 52, was found guilty of killing 15 of his patients. But further investigation found evidence that he may have killed more than 250 victims during his medical career, 80 percent of whom were elderly women.

The insurance company DeadHappy ad that many criticized as “unacceptable”

Many expressed their shock after the ad appeared online, calling it “disgusting”.

One of the tweets said: “As someone whose relative Harold Shipman was murdered, your recent ad using his image is despicable and unacceptable.”

The DeadHappy founder apologized and said sometimes as a brand it might “step over the line.”

Kathryn Knowles, founder of insurance broker Cora, told The Telegraph that she would report the “absolutely sickening” advertisement to the Financial Conduct Authority, as well as the advertising watchdog.

She said people in the industry are “absolutely terrified”.

She said, “I don’t see how anyone in their right mind could think that this was the right thing to do.”

I asked why the company would put relatives of Shipman’s victims, some of whom were still alive, through it.

‘Wonderful. A happy way to get people talking about your product. Shame that includes Dr. mass murder,” one wrote on Facebook.

Another tweeted: “So -DeadHappy, you’re really going to go with this ad, with the tagline ‘life insurance to die for’?

Many have criticized the advertisement saying that there is

Many have criticized the ad saying there is a “limit” to the ad saying it is not funny

‘seriously? I’m all for ads that push the boundaries, but there is a line. And I went away from her. And you know you have.

A bereaved critic wrote: “deadhappy what was the marketing team at EARTH thinking of using this as your ad? You should be ashamed of yourself! Those poor families :(.

DeadHappy founder Andy Nutt reportedly agreed the ad was “provocative” but said the motivation was to raise awareness of the need for life insurance.

We intend to make people stop and think. If you feel personally upset by this announcement, we sincerely apologize.”

“We take risks with our brand and sometimes we may cross the line, whatever or wherever that line may be, and whoever chooses to draw it.”

MailOnline reached out to DeadHappy for further comment.

As a GP, Shipman presented himself as a pillar of the community – but in reality, he used his position as a physician to kill hundreds of people over the course of 20 years.

He was sentenced to 15 life terms without parole and imprisoned in Durham Prison.

Then Shipman was transferred to Wakefield Prison in June 2003.

On January 13, 2004, he committed suicide in his prison cell.

The Advertising Standards Authority has also been contacted for comment.


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