Boxing Day shoppers up nearly 40% but still lower than they were before the pandemic

The number of Boxing Day shoppers is up nearly 40% from a year ago, but remains below pre-pandemic levels as cost-of-living pressures weigh on consumers.

More shoppers are drawn to Boxing Day More sales this year than last across all retail settings across the UK, according to data from retail analytics firm Springboard.

By 12 noon on Boxing Day, turnout was up 50.1% in 2021, according to company data.

Visitor numbers increased by 44.1% in high streets, 40.4% in shopping centers and 25.9% in retail parks over the course of the day as a whole.

Springboard data shows that UK Boxing Day turnout was 38.8% higher than it was in 2021 by the end of the day.

in the middle London, the number of shoppers increased by 139.2% in 2021 at 12 p.m. And by the end of the day, it was 66% higher overall than in 2021.

By midday on Boxing Day, the largest increase in was recorded northern Ireland Where it attended five times the sales of December 26.

There were 18.2% fewer visitors than on Boxing Day in 2019 across all UK retail destinations by the end of the day, showing there are still fewer shoppers than before the pandemic.

Diane Wehrle, Director of Insights at Springboard, comments: “Boxing Day was far from doom and gloom this year; there was a better performance on the morning of Boxing Day with a 50.1% increase in turnout, however turnout remained strong overall, with a +38.8 % increase across the UK for 2021.

“These positive results come in line with the first post-pandemic Christmas without any formal social restrictions and despite the cost of living crisis and rail strikes, which inevitably affect retailers negatively.

High Streets took the top spot overall with an increase of +44.1%, while Central London defied all predictions with an overall rise in turnout of +66%, narrowing the gap from pre-pandemic 2019 Boxing Day levels to just -7.8%, which is where the news comes from. Very welcome and promising for retailers in the capital.”

Official figures showed turnout was lower before Christmas as shoppers were hampered by rail strikes and snow.

In the week ending Dec. 18, overall turnout was down 6% from the previous week and 23% from the 2019 level, the Office for National Statistics (ONS) said, citing Springboard data.

The main streets were the hardest hit, with 12% decrease During the seven days up to December 18, from the previous week.

During the week of Monday 12 December 2 48 hours Railway strikes On the 13th, 14th, 15th and 16th of December.

Sales also started earlier this year with several major retailers discounting products ahead of the traditional Boxing Day date.

Debenhams and John Lewis both cut prices a week earlier than the normal schedule. Online retailer Asos also pre-slashed prices on December 26th.

while the snow melts, Rail strikes continue It will run until December 29. they will Start again In the new year from January 3-7 as the National Union of Rail, Maritime and Transportation Workers seeks to improve wages and guarantees for jobs and conditions.

There was a surprise Located in retail It was recorded in November as shoppers remained wary of rising prices from inflation in the run-up to Christmas. Stop inflation 10.7% In November.

The Office for National Statistics reported a decrease in sales volume of 0.3% compared to October when the effects of fuel sales were excluded.

Economists had expected growth of 0.3% given reports of healthy interest and spending on commodities during the major Black Friday bargain-hunting period.

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